Aric H. Ganth
VP of Product
Lifted Media LLC | locations below | JAN 2012 – JAN 2020
Facilitated and led AGILE Web Development & Digital Product Management as Product Manager, Business Analyst, SCRUM PRODUCT OWNER, SCRUMMASTER. Also hats of: Creative Director, AGILE Web Designer, Digital Content Manager and Digital Project Coordinator (Contracts below). • Coordinated with teams to take projects from concept through final implementation; Aided in the management of the product roadmap. • Documented the functional and technical requirements of new products • Created and tracked schedules for a multitude of deliverables, funneling all data into the strategic roadmap • Worked closely with – and managed – stakeholders across: IT, Business, Sales; as well as clients. • Cultivated a deep understanding of members throughout their lifecycle, and advocated for solutions based on their needs and pain points. • Worked with the director of product and the wider product org to define a roadmap and prioritize based on member impact and business need. • Generated detailed documentation, communicated these requirements to the appropriate teams and ensured timely cross-functional execution. • Managed scope and tracking of functional as well as non-functional scope.
SAMSUNG US | NJ | JUN 2020 – present
L’OREAL PARIS | NYC | FEB 2020 – MAY 2020
Facilitated/led Digital Content Management, Scrum+AGILE Project Management, Web Maintenance, Web Developer QA for a global beauty/cosmetics/skincare brand. • Managed HTML5/CSS3 website updates in CMS tools/platforms (SiteCore); Ensured eCommerce B2C content is updated and compliant in WCMS • Led team members (designers, developers, producers, directors) to plan and implement website/CMS updates • Prioritization and work-steam management – Leveraged workflow management systems (JIRA) to review/lead implementation requirements, own delivery train, optimize operational processes & communicate w/ stakeholders of global beauty/makeup brand & onshore/offshore parties. • Collaborated with key business and operational stakeholders to review both website and web content requirements and their implementation.
PinkStarApp.com | Remote | JUL 2017 – JAN 2018
Facilitated PRODUCT Management using AGILE & SCRUM methodologies during Discovery and Development phases of a multi-category cashback app that offers free-to-use bill payment functionality for Cable TV, cell phone and other daily expenditures. • Facilitated design-thinking best practices to define requirements, prototype, and conduct usability testing. • Captured and prioritized backlog of business goals, features, and technology enhancements • Oversaw aspects of projects; Collaborated between creative, technical, marketing and other business teams. • Partnered with the design team to develop a cohesive user experience across all member touchpoints • Championed product vision and executed product objectives; Facilitated Discovery, Development and a clear Product Owner relationship. • Executed SCRUM ceremonies such as Sprint Planning, Sprint Retro, daily SCRUM, Sprint Review, PO/PM Sync, Backlog grooming sessions. • Drove meetings with probing skills to achieve objectives and gain clarity, keeping team members aligned and aware.
Digital Product Manager
JACK PARROT | New Jersey & Toronto | JUN 2016 – JUN 2017
Consultant facilitating/executing eCommerce Strategy, supporting C-level and PRODUCT MANAGEMENT. Ensured pipeline stayed full & prioritized; Internally focused on AGILE team, external web presence and digital eCommerce implementations & migrations. • Worked with executive leadership to facilitate formulation of new business ideas and functionality. • Facilitated website launches & re-launches and led Digital Content Management; Engaged C-level & stakeholders for review and approval. • Facilitated a common understanding of team activities by written (digital tools), face-to-face & video conferencing communications. • Managed, groomed & prioritized Backlog artifacts continuously, working with engineering and product stakeholders, • Gathered and elicited requirements of AEM/Drupal/WordPress/Magento (CMS & eCommerce) Customer-facing Prototypes/Agile Web Products • Acted as a representative of eCommerce Services, across all stakeholders.
DURST.org | NYC & NJ | MAY 2015 – OCT 2015
Consulted as PRODUCT MANAGER during Digital Launch of Residential Division of Commercial Real Estate Company, McEnroe, NYWT; facilitating AGILE+SCRUM web dev environment of custom CMS build as SCRUM Product Owner of LEAN Web Development Team (internal+offshore) as well. • Developed deep relationships with stakeholders throughout business and ensured there is alignment with the wider strategy of the organization • Facilitated implementation of all site launches and coordinated development team using: PivotalTracker, HipChat, Google Hangouts, GitHub. • Participated in Agile and Scrum rituals such as daily standups, grooming, planning and retrospectives • Worked with a dedicated team of software engineers to scope, plan, and execute the short-term development queue; Co-led four developers. • Refined Product Backlog; Wrote User Stories; Developed Digital Strategies for NY Water Taxi, McEnroe Organic Farm. • Co-directed launch of five plus websites; Completed 20+ WCMS & web admin features in line with Product Vision & Priorities.
Distinctive Workforce Solutions | NJ | JUL-AUG, NOV 2014
Led re-builds & re-brandings of online presence, while customizing web content management system, training key personnel in CMS administration, collaborating w/ key stakeholders on business requirements & Facilitating AGILE+SCRUM web development environment. • Web Content Manager/CMS Designer & SCRUM Product Owner for 3 projects; Advised C-level about Information Architecture, Creative Direction, Migrations, graphic design, copywriting, social media strategy, WCMS development, QA; White-labeled & customized CMSs. • Led two online re-branding efforts from digital content to web/graphic redesign (copywriting, Photoshop, HTML3, CSS3, WordPress); Evaluated, customized & built two new CMS’s; Prototyped Email Marketing. Prototyped five MVPs in total; Led Digital Brand Strategy.
> University of Toronto, 2012, B.A. in Psychology
> Scrum Alliance, CSM (Certified ScrumMaster)
> Scrum Alliance, A-CSPO (Advanced Certified Scrum Product Owner)
> Project Management Institute, PMI-ACP (Agile Certified Practitioner), expected, 2020